Articles

Social Media Marketing – Say More On Twitter

The day has finally come where Twitter users can articulate their discontent with the 140 character limit in more detail, since Twitter has officially verified that they have increased the character limit to 280 per Tweet!

The social networking site, which was introduced in 2006, grew aggressively to become one of the most praised social media platforms worldwide, however recent slumps in growth spured the social media giant to make some alterations. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is significantly unique to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send about 6,000 Tweets per second.

Despite the 140 character limit that avidly defined the social networking platform, Twitter declared on November 7 that they want every individual around the world to ‘easily’ express themselves on Twitter. After running a number of tests over the past couple of months, Twitter decided that they wanted to double the character limit, but only where necessary. Countries like South Korea, China, and Japan will remain at the 140 character limit, purely because there’s no warrant for an increase, as sending messages in these languages can be conveyed in a short amount of characters. Languages like English meanwhile, suffer from squeezed Tweets with 9% of English Tweets hitting the previous 140 character limit.

So, why the change?

After administering a string of tests to specific users, Twitter acquired valuable results and believed the 240 character limit would be advantageous for the majority of users. Due to the fact that 9% of English users were hitting the 140 character limit, many would need to spend time cropping their Tweets to make sure they didn’t need to send multiple messages. Also, users would now have the ability to readily fit their feelings into a single Tweet, so they could say what was on their mind and send them much faster than before.

The question is, what impact will this have for internet marketers and SEO professionals? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter doubled the character limit, users have experienced a higher level of responses which produced more followers. Surely, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers along with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The expanded character limit means that users will have shorter threads of conversations, considering that they can fit more material into a single message. Users with long threads of conversations reported that it can sometimes be challenging to follow and respond to. In addition, brands are enjoying the longer Tweets as it enables them to fit more descriptive information into a single Tweet which produces higher engagement rates.

Increases customer communication

With the growth of organisations using social media as a channel to deal with customer service issues, customers can now articulate an issue in more detail on Twitter which is favourable for both the customer and the business, as communication is dramatically enriched. Prior to this update, many users would have turned to other platforms like Facebook to report customer service issues because the character limit was too restraining.

More Creativity

Longer Tweets means that companies can amplify the creativity of their communication with their target audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would routinely have to use other social media networks if they wished to get creative, however brands can now effectively use longer text to their advantage by connecting with their audience on a more personal level.

Even though some users have claimed that the increase in character limit by Twitter makes them more comparable to other social media platforms, the clear majority of users seem to be very satisfied with their latest update. Nothing is permanent in social media, as making changes to stay up to date with shifting user behaviour is vital for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!

If you need any suggestions about how your enterprise can leverage the increased character limit to your advantage on Twitter, just talk to Internet Marketing Experts Maitland by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsmaitland.com.au

An Overview Of SSL Changes – What It Means For Your Website

In today’s ever-changing online environment, it’s crucial that businesses Google’s best practices to ensure they continue to be competitive in their respective online markets. With Google being the most dynamic and influential company on the web, it’s critical for them to keep up with all the threats and opportunities that the internet generates. Consequently, Google releases an assortment of updates yearly: new features, bug fixes, and the majority pertaining to the very secretive Google search ranking algorithm.

What’s important though, is that all online businesses that use Google-related services (virtually every online enterprise), are aware of pressing changes that may impact their SEO, performance, and ultimately their bottom-line. The internet is in a consistent state of change, so online businesses must be flexible and conform with new Google updates as soon as possible to make certain they aren’t adversely influenced by these new releases.

The most significant Google update that has recently had a bearing on online firms relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is utilised by approximately 50% of all online users, so it’s extremely important that online firms incorporate the relevant changes as quickly as possible if they hope to avoid any undesirable repercussions.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has modified the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps passwords and bank card information (which is held in a plain text file), they are at risk of phishing sites that can basically steal this information from consumers that falsely believe they are supplying their personal information to an honest company. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

 

This change will surely affect millions of websites all around the world. Before the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and employed PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages considering that users will become scared of falling victim to harmful attacks if they insert their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online providers that would like to secure their previously non-secured (HTTP) web pages, they have to encrypt the information being shared between their visitors and their web server by integrating an SSL certificate. Google are plainly pushing for a more secure internet than ever before, and they’ve decided on SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is an informative guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update denotes that HTTPS and SSL encryption will become the norm across all web pages on the internet. Sooner or later, each online firm will have to secure their web pages using SSL encryption whether they like it or not, or users will simply select a competitor that does.

What this also means is that not all websites using SSL encryption should be trusted, and there will be a consequential increase in phishing sites using HTTPS also. Phishing sites can simply use phony SSL certificates to bypass the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legit. This will make the differentiation between phishing sites and real websites more difficult than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the web because it will be exceptionally difficult for phishing sites to replicate the authenticity that EV SSL provides.

Making all websites utilise SSL certificates to demonstrate their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will eventually become required, so if you need any support in securing your website with SSL encryption, consult the digital specialists at Internet Marketing Experts Maitland by calling 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertsmaitland.com.au

Why You Should Have A WordPress Site

 

So, you’ve got a perfect business idea and you’ve made the decision you’re going to create and publish your own website. Well, as you most probably know, there are many things to consider. The design of the website, the images you’re going to use, the content, the website architecture, the company logo, the online store – the list goes on. But ultimately, what’s most important when designing a new website is the platform you choose. There’s a range of website platforms available with an array of different features, targeting the entire spectrum of developers from novices to professionals. You’ll ask for suggestions on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can naturally be confusing to weigh the pro’s and con’s of each website platform and figure out which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will present five compelling arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is simple to use and manage

 

WordPress is considerably easy to use so you don’t have to be an expert HTML coder to build a practical and powerful website. The configuration process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress over not making use of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is highly SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an incredibly important component to any website so having in-built features that seamlessly make your website SEO-friendly is extremely valuable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site very attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to design any kind of website you like. WordPress is also open source which indicates that the source code is attainable for anyone to modify, edit and create different themes and plugins with a range of features and release these to the online community. Currently, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Due to the fact that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or issues about anything WordPress related, there are essentially thousands of people happy to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of smart phones for internet usage, it’s really important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Fortunately most WordPress themes are designed to be mobile responsive, meaning that regardless of what device your clients are using, WordPress websites will automatically adapt the appearance of your website to suit. WordPress even allows you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Nowadays, website security is of utmost importance so of course WordPress has high security standards. Approximately one-quarter of websites are constructed on WordPress so hackers are frequently trying to find ways to compromise them. WordPress is well aware of this so has designed a range of security features which prevents any malicious attacks by releasing frequent updates that neutralises these threats. Remember, it’s also necessary for you to be using a secure device when accessing your WordPress account, so make sure that you use standard security tools on your device and only download legitimate plugins from trusted providers.

 

As you can see, WordPress has a range of impressive features that simply make it the best website platform on the market. Even though there are many other reasons why WordPress is an excellent choice for your website, this article just concentrates on 5 of these: WordPress is extremely user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to construct a reliable and powerful website? If you have any inquiries about how you can further optimise your website, speak with the team at Internet Marketing Experts Maitland on 1300 595 013 or visit their website: http://www.internetmarketingexpertsmaitland.com.au

 

Top Tips For The Greatest Email Sequences

Having worked as a sales representative for multiple tech start-ups, I can’t even begin to explain the value of sending email sequences that sell. Automated emails are fantastic because they greatly reduce the workload for a sales rep, however in today’s world, everyone can empathise with finding various email sequences lurking in their inbox everyday that just irritate us because we need to click 2 buttons to get rid of them!

 

Not enough business owners invest the time and initiative in crafting compelling email sequences that actually sell their product. Putting together useful email sequences is both a science and an art, and if done skillfully, can lead to superb results. Having hundreds of potential customers on an email list isn’t going to produce any income if you can’t sell your product. So, here’s 4 tips on how to craft a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very suitable when it concerns email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will inspect so if it’s not enticing enough, they merely won’t open it. Needless to say, the subject lines of an email are critical when it comes to conversion rates. Here are a number of stats which accentuates their importance:

 

One-third of email recipients will open an email based completely on the subject line

Approximately 70% of email recipients will ascertain if an email is spam based upon the subject line

40% of emails are opened on mobile devices first, and the regular mobile screen can only fit between four to seven words in the subject line.

 

The secret to impressive subject lines is solving your prospects problems in as few words as possible. For example, good subject lines include, “Common questions about university”, “Common questions about interest rates”, etc. Think of your prospects problems and target your subject lines to solve that problem succinctly. You can monitor your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

After a recipient has opened an email, it’s critical that you deliver a value proposition in the context of their problem as soon as possible. Forget beginning the email with your name and job role; you must give your recipients a good reason to continue reading the email. So, begin your email with some information they can associate with, like company news or their reaction to an event via Twitter or an online post, and then get into the value proposition in the second and third sentences.

 

Your value proposition should be structured like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a minute to talk with you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.

I recently collaborated with another organisation with [positive benefit]. Is this something that would be valuable for [company name]?

 

It’s necessary that you get to the point swiftly and keep the content focused on the requirements of your prospect.

 

Tip 3 – Ditch the bland ‘Welcome Email’

 

If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no value or offerings? It’s essentially dead-wood and if you’re going to send a welcome email, ensure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The reality of the matter is that even an amazing first email may not get a reaction from the recipient. It’s understandable; people are busy and have priorities, so I suggest sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an exceptional follow-up email will remind them that you’re here to help them in whatever problem they have. You need to ensure that your follow-up emails also feature your value propositions, and further information that is valuable to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly advise using this application to help you with your email sequences.

 

The value of setting up effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many variables that you have to consider when putting together your email sequences, but this article features the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely worthwhile in seeking advice from digital marketing specialists that can assist you. Speak with the team at Internet Marketing Experts Maitland today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsmaitland.com.au.

How To Recover From A Social Media Fail

 

There’s no doubt that social media is a substantial aspect of online marketing strategies for many businesses. Having more than 1 billion active users on Facebook alone creates remarkable opportunities for business in a variety of different ways. Clearly, advertising is the largest opportunity for businesses, but there’s also an excellent opportunity for businesses to interact with their customers on a personal level via a variety of social media platforms. Customers can share all their feedback via a company’s social media account; the good, the bad, and the ugly. So obviously, there’s going to be an abundance of social media fails when companies respond to customer’s feedback online.

 

The problem here is that anything you upload on the internet, stays on the internet, so it’s necessary that adequate time is spent in providing accurate and suitable responses to customers via social media. At the same time though, there’s typically going to be some newsworthy controversy. If social media blunders aren’t managed properly, they can significantly tarnish a brand’s image and can even put a business into crisis mode in just a few minutes. So here’s a quick guide of how your company can bounce back from social media fails with little damage to your brand and credibility.

 

Have a sense of humour

 

When harmless social media fails happen, making a joke of the issue by using some quick wit is one of the best antidotes. Most of the time, shedding some humour so everybody has a laugh is the internet version of almost tripping on the pavement and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that encounter high volumes of interactions, including likes, comments and replies, so it’s conceivable to transform a simple blunder into greater exposure and a wider target audience, all from a basic mistake!

 

Take action immediately

 

No matter what the type of social media blunder, the quicker you act, the better your outcome will be. In today’s internet world, controversial news spreads like wildfire, so it’s vital that you admit your error, sincerely apologise then clearly specify the next steps you will be taking to resolve the situation. Just ignoring the oversight can have harmful consequences and the longer it takes you to react, the more momentum your social media blunder will be gaining and the tougher it will be to remedy.

 

Be honest

 

It’s critical that you are honest about your social media blunder and the steps you’re taking to deal with the problem. There’s no point arguing with your customers if you’re the one who has made the error! If you blatantly lie about the length of time it will take for your servers to be back online or the length of time before new stock arrives, it’s only going to damage your brand and reputation by further irritating your customers. However, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! Nowadays, honesty is refreshing and lies only magnify which can essentially turn your blunder into a disaster.

 

Keep moving forward

 

Social media fails, even crises, doesn’t define a brand so once you’ve resolved the situation as best you can, keep moving forward with business as usual. Provided that you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is far better than dwelling on the situation. You’ll have to put measures in place to decrease the possibility of such blunders arising again, and this will only strengthen your social media team with more experience. Social media mistakes are like a wake-up call, and in some scenarios, you may identify ways to improve your product’s or brand’s image because of your blunder. But whatever you do, don’t shy away from your social media’s efforts. There’ll always be someone else’s social media blunder to hear about tomorrow!

 

Social media is a powerful force in today’s society and companies are capitalising on the numerous opportunities it presents. Having the capacity to communicate with your customers on a personal level is exceptional, and you have to be prepared for social media blunders because they will happen at some point or another. This article features some key ways to recover from social media blunders, including using humour, responding fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need help before things get out of hand, get in touch with digital marketing experts who will be able to assist you quickly and efficiently. Contact the team at Internet Marketing Experts Maitland on 1300 595 013 or visit their website: http://www.internetmarketingexpertsmaitland.com.au