The day has finally come where Twitter users can articulate their discontent with the 140 character limit in more detail, since Twitter has officially verified that they have increased the character limit to 280 per Tweet!
The social networking site, which was introduced in 2006, grew aggressively to become one of the most praised social media platforms worldwide, however recent slumps in growth spured the social media giant to make some alterations. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is significantly unique to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send about 6,000 Tweets per second.
Despite the 140 character limit that avidly defined the social networking platform, Twitter declared on November 7 that they want every individual around the world to ‘easily’ express themselves on Twitter. After running a number of tests over the past couple of months, Twitter decided that they wanted to double the character limit, but only where necessary. Countries like South Korea, China, and Japan will remain at the 140 character limit, purely because there’s no warrant for an increase, as sending messages in these languages can be conveyed in a short amount of characters. Languages like English meanwhile, suffer from squeezed Tweets with 9% of English Tweets hitting the previous 140 character limit.
So, why the change?
After administering a string of tests to specific users, Twitter acquired valuable results and believed the 240 character limit would be advantageous for the majority of users. Due to the fact that 9% of English users were hitting the 140 character limit, many would need to spend time cropping their Tweets to make sure they didn’t need to send multiple messages. Also, users would now have the ability to readily fit their feelings into a single Tweet, so they could say what was on their mind and send them much faster than before.
The question is, what impact will this have for internet marketers and SEO professionals? Here are a few changes that they can expect to see.
Since Twitter doubled the character limit, users have experienced a higher level of responses which produced more followers. Surely, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers along with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The expanded character limit means that users will have shorter threads of conversations, considering that they can fit more material into a single message. Users with long threads of conversations reported that it can sometimes be challenging to follow and respond to. In addition, brands are enjoying the longer Tweets as it enables them to fit more descriptive information into a single Tweet which produces higher engagement rates.
Increases customer communication
With the growth of organisations using social media as a channel to deal with customer service issues, customers can now articulate an issue in more detail on Twitter which is favourable for both the customer and the business, as communication is dramatically enriched. Prior to this update, many users would have turned to other platforms like Facebook to report customer service issues because the character limit was too restraining.
Longer Tweets means that companies can amplify the creativity of their communication with their target audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would routinely have to use other social media networks if they wished to get creative, however brands can now effectively use longer text to their advantage by connecting with their audience on a more personal level.
Even though some users have claimed that the increase in character limit by Twitter makes them more comparable to other social media platforms, the clear majority of users seem to be very satisfied with their latest update. Nothing is permanent in social media, as making changes to stay up to date with shifting user behaviour is vital for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!
If you need any suggestions about how your enterprise can leverage the increased character limit to your advantage on Twitter, just talk to Internet Marketing Experts Maitland by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsmaitland.com.au