SEO Advertising Maitland — What will 2016 hold for local small business?

Olimpicshop

SEO Advertising Maitland — What will 2016 hold for local small business?

SEO Advertising in Maitland is a challenging task, and as we come into 2016, people are in a state of mind where they reflect back on the year that was 2015, and try and work out what life holds in store for them later. This is of course, impossible. You can never ever find out what is around the corner, but if you determine the vital parts of the past and look for trends you can get a better comprehension. This is particularly true for SEO. I want to try and point out to you some of the major trends that have been emerging in 2015 throughout the Maitland SEO sector and the world. From this hopefully together we can try and determine where to focus our efforts, this will be especially beneficial if you are a local Maitland business.

Think Local

This is the biggest developing trend and it is going to keep increasing in significance. This means that if you are an Maitland business and you are looking for local customers, then this is wonderful. Kicking off with the changes from Google Pigeon, we saw a developing pattern that local Maitland searches were actually ranking higher than business with national headquarters, or even sites on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also thinking about the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be emerging even more in 2016, so watch out for them to help with your local search efforts.

Local-boosting tech patterns.

There are a few technology areas which are quickly growing in other countries and are starting to emerge in Australia and it won’t be long before they gain interest in Maitland.

Mobile wallets

Olimpicshop

Society is becoming more and more used to lugging around less money and slimmer wallets. Especially with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other easy ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 things for a local Maitland business. 1– you need to be focusing on growing trends, and ensure you have the ability to actually let people pay– as an example, if you are yet to obtain a PayWave or RFID reader for your ship, then get one. And 2– you can start making the most of the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send out to people on their phones and therefore instantly into their wallets.

Beacons

Beacons are something that has had growing use overseas and we are finding them locally now too, but they are essentially other ways of getting promos to people locally. It works through Bluetooth, and even a free Wi-Fi, and it merely provides information or a discount to people who link or sign up to the Beacon. This means that customers at your Maitland store, or even wandering past the area will be given more enticement to actually enter the store and make a purchase. It’s a smart promotion and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.

Apps.

Beacons are something that has had growing use overseas and we are finding them locally now too, but they are essentially other ways of getting promos to people locally. It works through Bluetooth, and even a free Wi-Fi, and it merely provides information or a discount to people who link or sign up to the Beacon. This means that customers at your Maitland store, or even wandering past the area will be given more enticement to actually enter the store and make a purchase. It’s a smart promotion and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.

My closing pieces of parting suggestions– and these are things that you should do right now, today– would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Maitland level, and also boost your authority and perhaps even become an useful resource for people. This all goes towards your local SEO efforts which are key in 2016. So you will perhaps observe that the future actually looks great for Local businesses with trends and technology promoting even greater interaction at a ‘community’ level. This is great for Maitland businesses, and so I hope that you are as delighted as I am. Keeping that in mind, if you are lo9oking for more SEO advice, or are planning to increase your SEO efforts, then contact Internet Marketing Experts Maitland on 1300 595 013 or visit, www.internetmarketingexpertsMaitland.com.au

Share this post

Leave a Reply

Your email address will not be published. Required fields are marked *