An SEO Quick Fix Guide You Can Do TODAY
SEO is viewed by many to be a mystical creature with tremendous powers. Understanding exactly how SEO works and all the various ways to strengthen your website’s SEO score can be quite demanding and time-consuming. But, it is a crucial element of any internet marketing plan and will ultimately make or break a business in some markets. Many industry experts consider SEO to be among the most beneficial forms of advertising, so frequently improving your SEO should be a priority if you intend to increase your website visits and sales.
It’s tough to keep up to date with SEO best practices and standards as they change quite often, so it’s encouraged that you seek specialist advice concerning your SEO and online marketing strategy. Having said that, there are some quick and simple ways that you can strengthen your SEO, even with even a basic level of IT understanding, so here is a quick overview on some helpful ways to improve your SEO today.
Content is King
When it involves SEO, content is king. So, make sure that you have high-quality, well-written and unique content that is relevant for your target audience. Updating your content routinely is also vital so don’t leave your content stagnant for years because there’s no need to update it. Integrating a blog into your website is always effective for SEO because new content is consistently being added and search engines love finding new content and will increase your rankings if this happens regularly.
Ensure You Have a Flat Website Architecture
Your website architecture is effectively the organisation of all the distinct webpages on your website. A sizeable component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to discover the info they’re looking for. It’s crucial that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will identify this and consequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can simply fix this by incorporating extra navigation menus or additional internal links.
Ensure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are valuable components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in measuring the relevancy to a user’s search. Always remember, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.
Meta titles gives the user a quick insight into the content of each web page to ensure it is relevant. Each meta title should incorporate a primary and secondary keyword that is suitable for that webpage, alongside your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will truncate your meta title which looks sloppy and unprofessional. Having high-quality and valid meta titles are essential in optimising your web pages for SEO.
Meta descriptions are basically succinct outlines of the content of the web page. Though meta descriptions don’t exclusively influence ranking algorithms, they are still relevant as search engines will sometimes use the summary in search results snippets when they believe a web page’s meta description appropriately portrays the content of the web page. Unique and accurate meta descriptions including keywords will help improve your click-through rates (CTR’s) and website visitors, which will effectively lead to increased revenue. Meta descriptions should typically be between 150 and 160 characters in length.
Make sure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no unneeded strings or parameters including key phrases in any of your URL’s. You can most probably relate to this if you’ve ever clicked a really long hyperlink. If so, then you’ll probably agree that they look disorganised and unprofessional. If you’ve created your website using WordPress, then it will automatically produce a simple and clean URL structure for you, so you don’t have to worry about it!
Moreover, if you’re utilising another website platform and you already have an established website, it’s best to seek professional advice in regards to changing your URL structure because doing so means that you’ll lose all your links, and subsequently your SEO value. Digital marketing experts will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this position, then contact the team at Internet Marketing Experts Maitland on 1300 595 013 or visit their website: http://www.internetmarketingexpertsmaitland.com.au