SEO’s strength comes from Quality Content
SEO is based upon a strong groundwork of quality content, so is your Maitland company actually strong enough to succeed? Far too many places out there are creating content that isn’t worth the paper it is printed on (or rather the pixels it is displayed on …) and the internet is flooded with small businesses, like yours in Maitland, that just try to get some recognition, but annoy people instead. Every online marketer, Local business and even just internet user would delight to have that one post or video go viral and let the Social Media Machine just produce free publicity – but the truth is it is a lottery, and the most effective plan that everyone can stick to is to make constantly quality content for your fans to love, like and share.
There are a number of Big Picture ideas that you need to bear in mind when it comes to Content:
Relevant Content is Key.
Facebook is a fast paced and constantly changing environment, as such you will need to make sure you reach people when it is going to be most reliable. This means every little thing must relate to you, your business, your audience and what you wish to achieve. When you post about something that your target market genuinely appreciates you will see greater response.
Content is not just words.
bear in mind that when we discuss content you should be considering Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.
Quality means posting content that follows the 3 E’s.
Make sure your Content can Entertain, Educate and Empower. You should keep these phrases in mind when creating content. If you can constantly make posts that typify one of the Three E’s then you will be on the path to creating a reputation for quality content.
If you are not sure on what your online or local Maitland audience will consider as quality, then one of the simplest ways to figure it out is to do some research. Look into your competition or at other areas around your market to see what other company’s in Maitland post and what sort of interaction they get. You shouldn’t be wanting to copy them, but rather imitate the areas that work and make their success your own. When it comes down to it though, one of the fastest ways to know what your Target audience will react to will be to just ask them. Make a post or a survey that can engage with your audience to see what they want from you as a business and what they want to see on their Facebook wall. You may be shocked by what you find out. And so, if you have any questions, or simply need to chat, call Internet Marketing Experts Maitland on 1300 595 013 or visit, www.internetmarketingexpertsMaitland.com.au