An Overview Of SSL Changes – What It Means For Your Website
In today’s ever-changing online environment, it’s crucial that businesses Google’s best practices to ensure they continue to be competitive in their respective online markets. With Google being the most dynamic and influential company on the web, it’s critical for them to keep up with all the threats and opportunities that the internet generates. Consequently, Google releases an assortment of updates yearly: new features, bug fixes, and the majority pertaining to the very secretive Google search ranking algorithm.
What’s important though, is that all online businesses that use Google-related services (virtually every online enterprise), are aware of pressing changes that may impact their SEO, performance, and ultimately their bottom-line. The internet is in a consistent state of change, so online businesses must be flexible and conform with new Google updates as soon as possible to make certain they aren’t adversely influenced by these new releases.
The most significant Google update that has recently had a bearing on online firms relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is utilised by approximately 50% of all online users, so it’s extremely important that online firms incorporate the relevant changes as quickly as possible if they hope to avoid any undesirable repercussions.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has modified the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps passwords and bank card information (which is held in a plain text file), they are at risk of phishing sites that can basically steal this information from consumers that falsely believe they are supplying their personal information to an honest company. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will surely affect millions of websites all around the world. Before the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and employed PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages considering that users will become scared of falling victim to harmful attacks if they insert their personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online providers that would like to secure their previously non-secured (HTTP) web pages, they have to encrypt the information being shared between their visitors and their web server by integrating an SSL certificate. Google are plainly pushing for a more secure internet than ever before, and they’ve decided on SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is an informative guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update denotes that HTTPS and SSL encryption will become the norm across all web pages on the internet. Sooner or later, each online firm will have to secure their web pages using SSL encryption whether they like it or not, or users will simply select a competitor that does.
What this also means is that not all websites using SSL encryption should be trusted, and there will be a consequential increase in phishing sites using HTTPS also. Phishing sites can simply use phony SSL certificates to bypass the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legit. This will make the differentiation between phishing sites and real websites more difficult than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the web because it will be exceptionally difficult for phishing sites to replicate the authenticity that EV SSL provides.
Making all websites utilise SSL certificates to demonstrate their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will eventually become required, so if you need any support in securing your website with SSL encryption, consult the digital specialists at Internet Marketing Experts Maitland by calling 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertsmaitland.com.au