Articles

Top Benefits of PPC Advertising

There is a myriad of online marketing tools that can assist websites in enhancing their traffic, conversion rates, and brand awareness. Among the best internet marketing tactics is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to boost your organic search results listings. Even though SEO has proved to be very successful, it takes a respectable quantity of knowledge, time, and money to see fruition.

 

What if you need to see results without delay? Regardless of whether your website has just been published or you’re a small company that can’t compete with the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is a remarkable tool that can assist you by placing your advertising campaigns in front of users who are actively searching for your services or products.

 

Essentially, PPC is an advertising model used to boost traffic to websites. Website owners set up ad campaigns with particular targeting metrics and basically pay Search Engines every time their ad is clicked. PPC ads are generally created through Google AdWords or Bing Ads and are positioned on top of SERP listings before any organic results. The benefits that many websites garner from this kind of advertising is invaluable, so here are the top benefits of PPC advertising for your enterprise.

 

Measurable Results

One of the top benefits of PPC advertising is the opportunity to evaluate and monitor your results in real-time. Whether you set your daily budget to $4 or $40, there are a selection of high level performance indicators that can be measured, such as impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics makes it easy for website owners to quickly evaluate the performance of their campaigns and quickly make changes where necessary to improve performance. Unlike other advertising tools, PPC allows you the freedom to customise and track metrics in each campaign and monitor success based on your advertising objectives.

 

Fast Entry

PPC allows any type of organisation to launch their advertising efforts quickly and conveniently, without presenting too much risk with the ability to fix a maximum daily budget. Although SEO is a very practical strategy, it commonly takes many months to experience results so if you’re a new enterprise that aspires to escalate traffic and brand awareness as soon as possible, PPC is ideal for you. Building ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to gain new leads and customers by featuring ads on top of SERP listings.

 

Highly Targeted Traffic

PPC advertising allows you to customise your campaigns so they only display to highly targeted customers. Google AdWords enables you to target customers based on keywords, location, interests, and the times and days you choose to display them, enabling websites to spend their advertising budget only on their niche market. Websites can then evaluate the metrics that were used in conversions and improve their future campaigns based on this feedback. Advertisers commonly take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their individual target audience.

 

Valuable Data

Being able to export the results of an advertising campaign and analyse various metrics provides websites with precious data which could be used in other marketing approaches. Along with this, websites can quickly identify impression, click, and conversion data for every keyword or phrase used in their ad campaigns which drastically assists in their SEO endeavours. PPC also enables websites to uncover data about their competitors by employing 3rd party tools like SpyFy and KeywordSpy, enabling them to establish a profile of their competitors and what market share is accessible.

 

As you can see, PPC is a powerful marketing tool that is suitable for all types of organisations. Not only are advertisers in complete control of their ad campaigns, target audience, and budget, the data received from real-time results delivers invaluable feedback to boost future marketing efforts. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?

 

If you need any advice in designing your PPC ad campaigns, phone Internet Marketing Experts Maitland on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsmaitland.com.au

 

This Is Why Your Content Marketing Isn’t Performing (And How To Fix It!)

In today’s extreme environment of online marketing, there’s no question that content is king. Content is all around you and individuals love consuming it! It should come as no surprise that content is at the centre of almost all marketing techniques, with close to 94% of small companies centralising their efforts on content marketing. Having said this, with countless businesses now focussing their marketing efforts on content, it’s becoming more and more difficult to stick out from the crowd and make your content marketing appealing and compelling.

 

Have you attempted content marketing but found that you’re not getting the intended benefits? Well, you’re very likely one of many companies that are in the same boat. Don’t give up though, there’s no question that content marketing is among the most beneficial ways of increasing your customer base. So, here are four reasons why your content marketing may not be performing and importantly, how to fix them!

 

  1. You don’t have a strategy

 

Similar to any investment, if you don’t have a strategy and assigned KPIs to quantify results, how can you possibly improve? Uploading blogs and sending tweets are terrific, but if you don’t have any goals then you’re merely aiming in the dark. For you to produce meaningful content that visitors will engage with, you need to have a clearly-defined strategy that should be aligned with your business goals.

 

Whether you want to improve brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs together with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target market, the purpose of your content, and the types of content that will work best for you.

 

  1. Your content is not unique

 

With the enormous quantity of online companies nowadays, it’s vital that your content is distinct from others. Too many businesses will create content without investigating the landscape and subsequently create content that merely gets lost in the crowd. Your content should be appealing, enjoyable, and most importantly, deliver value to visitors by offering solutions to common pain-points in your niche. In addition to this, different types of content suit different communication techniques, so take into consideration the best ways you can achieve this, either through video, infographics, diagrams, or even just thought-provoking or entertaining text.

 

  1. You don’t promote your content

 

Among the greatest oversights that small companies make with their content marketing is that they don’t actually market it! Even if you’ve developed the most ground-breaking article the world has ever witnessed, who will view it if they have no idea it exists? To succeed with your content marketing, it’s vital that you promote your content through all available channels, including:

 

Social media (Facebook, Twitter, Google+, Reddit).

Email newsletters.

Adding internal links to your articles.

Pitching to influencers and bloggers in your niche.

Submitting it as a guest post to bloggers in your sector.

Featuring links to your content when commenting on other blogs and forums.

 

  1. Your content is not search engine friendly.

 

Content comprises a generous portion of your SEO, so it’s crucial that your content is SEO friendly and never use black hat tactics to try to boost results. Keyword stuffing is a typical mistake that businesses will make in their content creation, in addition to duplicate content, using the wrong keywords, and not optimising meta tags.

 

Perform some groundwork to identify the most desirable keywords that your audience would use to find your content. Also, use meta tags to your strengths to entice more visitors to your blog. Search engines always intend to deliver the best content to users, so if your content is valuable then other sites will link to it, increasing the likelihood of earning more high-quality, credible links from relevant businesses.

 

At the end of the day, there may be thousands of reasons why your content marketing isn’t offering you the intended results, however the above recommendations should cover the majority of them. If you’re intending to invest in content marketing, you can’t do it half-heartedly. Conduct as much research as you can about your audience, your competition, and your keywords, and produce interesting content that your users will naturally engage with.

 

If you’re about to give up on content marketing due to poor results, get in contact with Internet Marketing Experts Maitland who can point you in the right direction. Call 1300 595 013, or alternatively visit our website for further information: http://www.internetmarketingexpertsmaitland.com.au

 

SEO Tactics To Forget in 2018

In today’s demanding market of digitalisation and globalisation, it’s paramount for businesses to utilise online strategies and tactics that escalate their exposure to customers that are actively looking for their services or products. Search Engines are undoubtedly the most influential programs that will affect your online visibility, and hence your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used widely by most websites to heighten their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be a wonderful investment that will expand your exposure and conversion rates, or if used improperly, can hurt your rankings and exposure, thus having the opposite effect. The problem with SEO is that its algorithm is frequently changing, and most website owners don’t keep up to date with the current SEO trends. SEO techniques that worked last year may not necessarily be successful this year, and prevalent SEO tactics from 5 years ago may result in your website being penalised today.

 

As opposed to investigating the top SEO tactics that website owners should be investing in, we’re instead going to review the top SEO tactics that will actually penalise your website and therefore should be entirely forgotten about in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a normal mistake that many website owners make to try to heighten their SERP results. Keyword stuffing is pretty much the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can quickly establish how many times a keyword has been utilised and will penalise websites for excessive keyword stuffing. Instead of keyword stuffing, website owners should concentrate their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been an SEO tactic since the onset of SEO, and its performance as an SEO technique has developed swiftly since then. Although link building is still among the top three SEO tactics in 2018, aggressive link building will undoubtedly result in your website being penalised. Google weighs links strongly as a ranking signal given that links are a public promotion which corresponds with useful information on a website.

 

Aggressive link building takes place where links are acquired in an abnormal way. Examples of this is where links are deposited in poor link directories, buying links, link schemes, and other spammy tactics. This SEO tactic will result in penalties for a website and should be ditched, instead being substituted with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One outdated SEO technique that lots of folks still perceive to be effective is excessive internal links. There is a general misconception where websites that contain a large quantity of links to other pages within the website will assist their SERP results. The intention in doing this is to bolster a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more damage than good.

 

  1. Not Identifying Technical Problems

 

The backend of a website plays a meaningful role in SEO, so it’s important not only to pinpoint any technical problems that may harm your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just published an update regarding SSL encryption, so if a website doesn’t adhere to this update now, it will be penalised. The most common technical problems that affect most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most neglected SEO technique that will improve your SERP rankings relate to the images within a website. Optimising your website for image search is a terrific way to enrich your SEO, and this can be done primarily with the image filename and alt attribute. For example, as opposed to supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that characterises the image. Furthermore, a common mistake with images is keyword stuffing the alt attribute.

 

There’s no doubt that a productive SEO strategy will strengthen a website’s SERP rankings and visibility, however due to many websites abusing SEO techniques in the past, Search Engine’s SEO algorithms are regularly changing and it’s essential to keep up with these changes to prosper in today’s online marketplace. If you need any advice with your SEO strategy, or simply haven’t updated your strategy in the last few years, talk to Internet Marketing Experts Maitland on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsmaitland.com.au

 

An Idiots Guide To Twitter – What To Know and Understand

Are you new to social networking sites and want to learn the essentials of one of the most awesome platforms on the planet? Well, you’ve come to the right place! Twitter is a social networking service where close to 330 million users engage with one another through short messages of up 280 characters. At this point there’s more or less 6,000 tweets being sent through the internet every second, ranging from simple text messages to images, gifs, memes, videos, and even more. Twitter is among the most stylish social networking platforms and is very different to other social networking giants like Facebook and Instagram.

Twitter is a platform where members publish a multitude of information; from jokes, politics, news, or just universal thoughts about ambiguous topics! Rather than having a circle of friends like Facebook, Twitter is based upon followers (not specifically friends) so not only can you interact with friends, but also your favourite journalists, politicians, and sport stars alike. Everything you post on Twitter is accessible publicly for anyone to see, but don’t stress, you can simply adjust your preferences to private if you prefer to.

 

The very first step in learning Twitter is to understand the basic terms and lingo used. The following lists the most conventional vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another member

Feed – The list of tweets you’ll find on your homepage from members that you choose to follow

Handle – Your username

Mention (@) – A way of mentioning other members in a tweet (e.g. @EAGames). Any person mentioned in a tweet is informed, being a straightforward way to communicate with other people publicly

Direct Message (DM) – A private message (280 characters) sent to another user. You can either decide to accept DM’s from all members or just members that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a conversation (e.g. #Vegans). You can find tweets from all users that mention a specific hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is simple and easy, just download the app or visit www.twitter.com and hit the signup tab. The full name you enter will be your display name, but this can be modified as frequently as you want. Choose a username (or handle) so users can mention you by typing the @ symbol before your username. After you’ve entered your telephone number for validation purposes, selected an avatar, and composed a quick bio about yourself so others can see your hobbies and interests, you’re all set to go!

Joining the Twitterverse

As mentioned previously, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other personalities of which you’re a fan. Once you’ve registered, Twitter will offer a helpful kind of setup wizard to help you get started, for instance suggesting some individuals that you may want to follow. You can give Twitter permission to explore your contacts list to locate any of your friends that are already using Twitter. Following friends and other users is particularly simple, and once you’ve started following certain users, Twitter will continue to provide suggestions for other users to follow depending upon the types of users you’re currently following. All the tweets of your followers will show in your Feed, so the more you follow, the more Tweets will appear in sequential order in your Feed.

Tweet Something

You can Tweet anything you like, so long as it complies with Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply select the ‘Compose New Tweet’ button and you can Tweet text, videos, gifs, photos, images – a whole range of different media that can be uploaded through your device. Bear in mind though, videos can only be up to 2 minutes and 20 seconds in length, however photos and images do not count towards your character limit, which is fantastic!

Once you understand the basics of Twitter, the world is essentially at your fingertips! You can keep up to date with the latest trends, be the first to look at viral posts, and connect with your friends and favourite personalities in a simple and easy to use interface.

Once you’ve got started using Twitter, the rest will fall into place easily, so why join the Twittersphere today? If you need any help with getting started on Twitter, simply get in touch with Internet Marketing Experts Maitland on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsmaitland.com.au

 

What Are The Top Organic SEO Ranking Factors For A Website?

 

If you’ve just built your first website and want to know the ways in which you can increase your organic search results, then you’re certainly on the path to success. SEO is one of the most influential marketing tools simply because it allows you to get your message in front of prospective consumers that are directly searching for your products or services.

Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s extraordinarily sophisticated and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are created equally, so you can concentrate on the most influential variables that will have the biggest effect on your SERP listings.

It is essential to understand that the weight of each variable is adjusted gradually, so Google will place more priority on certain variables based on user behaviour and how Google feels it can maximise the user experience. With this being said, most of the leading organic SEO ranking aspects have been in the same position for a few years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to enhance website traffic, customer engagement, and ultimately sales.

  1. Content

A great priority is placed on content because Google wants to rank the most relevant websites at the top of its search results . The recent Hummingbird update helps Google to understand a website’s content structure and how this content adds value to potential consumers, so creating quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as descriptive tutorials, guides, and how-to’s is a fine start. Furthermore, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and uncovered that the top positions contain content that is about 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most vital variables in SERP listings simply because the more links there are to your website from reliable sources, the more trusted your website is regarded. The other side of the coin rings true also though, so beware not to generate links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value eventually as Google searches for new ways to evaluate websites, but for the time being, link building is still the best indicator of relevancy and authority.

  1. Mobile Optimisation

With more users now surfing from mobile devices than desktop computers, there has been a major shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t currently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a significant factor for mobile optimisation, so aspire to have mobile pages loaded within 2 seconds to make certain that your website is truly ‘mobile-friendly’.

  1. Other Technical Factors

There are lots of other technical variables that will significantly alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. Additionally, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other elements such diverse and organic backlink anchor text and less on-page advertisements and pop-ups will also enhance your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is frequently evolving, meaning that SEO techniques are constantly changing also. Despite the fact that there more than 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a seamless mobile experience. Trying to focus on all Google’s search ranking variables will prove to be unproductive, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any assistance in how to properly execute any of the above SEO techniques, don’t hesitate to connect with the digital marketing specialists at Internet Marketing Experts Maitland by phoning 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsmaitland.com.au