Google AdWords Management is a vital part in any SEO and Advertising campaign because if you simply leave your ad alone after creating it, you will definitely not be flexible enough to actually get the results you seek.
Far too many companies simply mess around with Google AdWords, spend $5 on a pathetically written ad, and after that leave it in the vain chance that it will create some new business for them. If you are a business in Maitland (or anywhere really) That is not what you want to be doing. So what should you be doing? Well I wish to talk you through 4 really simple ideas that will help you to visualise and keep track of a successful ad campaign.
True Meaning of AdWords – learning all functions.
There are really 2 versions of AdWords. It may seem to be a tad obvious to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have realised it yet. So the first version is regular AdWords, and then there is AdWords express. If you are a local Maitland company then chances are that you would have been prompted at the start of signing up for AdWords to run a campaign through express (it assesses the size of your company from your web site and makes a recommendation) if this is the case, I really want you to try to find the regular AdWords and start using that because it is far more reliable and has amazing features like more precise targeting so you can reach your Maitland consumers more successfully. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can get standard AdWords by just hunting for AdWords and following the cues, but keep in mind that the two systems don’t share campaigns. This means that if you have launched an ad with Express, you won’t have the ability to see it in the other program.
$5 will certainly never see any real results– and not just due to the fact that results cost more than that, but because you need to have a larger campaign so as to actually see the successful aspects, and the not-so-successful parts. A good way to find out a budget is to use the keyword planner tool. Look for a keyword that you want to use, and then use the spending plan slider to find out the rough cost that you should be aiming at. You will notice that there is a curve, – you typically want to try and find the point on the curve towards the top but where the cost and reach is almost balanced. This will indicate you will get the biggest reach for the most economic amount. At the end of the day though, in some cases you just should think about how much you are willing to lose, and just need to take a bit of a gamble. Whether it is $50, $100 or $500, often in business you must have a bit of a leap of faith to discover what will work for you.
Monitoring your ad.
This is the step that far too many people neglect because they don’t know that you get metrics from an ad campaign. You can actually measure and watch to see how many people interact with it, when this interaction happens, and the amount of money it is costing you each time. So why keep an eye on this? Well it will make sure that you are seeing what works for your ad, and also allow you to pull the plug if it is just wasting money. My advice though would be to let the ad run for at minimum 5 days to let it settle into a routine– because sometimes ads will get a big rise at the start that gives you inaccurate assumptions about its effectiveness. So pay attention to it and don’t be afraid to start again with new plans.
So why should you rely on my advice? I am actually the CEO of Internet Marketing Experts Maitland, and I have done work in this business extensively. I have started off by operating a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a really successful SEO agency that specialises in many areas including Google AdWords management. So If you are looking for more information about what to search for in a successful Google AdWords campaign, or want to talk to an SEO agency to increase your business even further, then phone us on 1300 595 013 or visit our website: www.InternetMarketingExpertsMaitland.com.au.