There is a myriad of online marketing tools that can assist websites in enhancing their traffic, conversion rates, and brand awareness. Among the best internet marketing tactics is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to boost your organic search results listings. Even though SEO has proved to be very successful, it takes a respectable quantity of knowledge, time, and money to see fruition.
What if you need to see results without delay? Regardless of whether your website has just been published or you’re a small company that can’t compete with the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is a remarkable tool that can assist you by placing your advertising campaigns in front of users who are actively searching for your services or products.
Essentially, PPC is an advertising model used to boost traffic to websites. Website owners set up ad campaigns with particular targeting metrics and basically pay Search Engines every time their ad is clicked. PPC ads are generally created through Google AdWords or Bing Ads and are positioned on top of SERP listings before any organic results. The benefits that many websites garner from this kind of advertising is invaluable, so here are the top benefits of PPC advertising for your enterprise.
One of the top benefits of PPC advertising is the opportunity to evaluate and monitor your results in real-time. Whether you set your daily budget to $4 or $40, there are a selection of high level performance indicators that can be measured, such as impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics makes it easy for website owners to quickly evaluate the performance of their campaigns and quickly make changes where necessary to improve performance. Unlike other advertising tools, PPC allows you the freedom to customise and track metrics in each campaign and monitor success based on your advertising objectives.
PPC allows any type of organisation to launch their advertising efforts quickly and conveniently, without presenting too much risk with the ability to fix a maximum daily budget. Although SEO is a very practical strategy, it commonly takes many months to experience results so if you’re a new enterprise that aspires to escalate traffic and brand awareness as soon as possible, PPC is ideal for you. Building ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to gain new leads and customers by featuring ads on top of SERP listings.
Highly Targeted Traffic
PPC advertising allows you to customise your campaigns so they only display to highly targeted customers. Google AdWords enables you to target customers based on keywords, location, interests, and the times and days you choose to display them, enabling websites to spend their advertising budget only on their niche market. Websites can then evaluate the metrics that were used in conversions and improve their future campaigns based on this feedback. Advertisers commonly take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their individual target audience.
Being able to export the results of an advertising campaign and analyse various metrics provides websites with precious data which could be used in other marketing approaches. Along with this, websites can quickly identify impression, click, and conversion data for every keyword or phrase used in their ad campaigns which drastically assists in their SEO endeavours. PPC also enables websites to uncover data about their competitors by employing 3rd party tools like SpyFy and KeywordSpy, enabling them to establish a profile of their competitors and what market share is accessible.
As you can see, PPC is a powerful marketing tool that is suitable for all types of organisations. Not only are advertisers in complete control of their ad campaigns, target audience, and budget, the data received from real-time results delivers invaluable feedback to boost future marketing efforts. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?
If you need any advice in designing your PPC ad campaigns, phone Internet Marketing Experts Maitland on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsmaitland.com.au