Search Engine Optimisation Maitland – Making your Business Become a Brand
Search Engine Optimisation in Maitland is about Brand recognition, and the ability to develop your brand through SEO is always increasing in importance. The general shopper focus has shifted towards a combination of building general brand awareness and having a product that really speaks to them. This suggests that if a customer has heard of your brand favourably, then they are even more likely to buy or engage with your products, then that of your rivals.
If your Maitland business is 100 % online then this action is really significant. When it comes to building this credibility, All you really have is your website. Do not forget, the most ideal SEO strategy on earth won’t help a website that is poorly created and is about as user friendly as a second-hand lawnmower. In spite of all the talk about metrics and Google formulas, your actual clients are humans with needs. Get the message correct on your website and people will spend time on it, bookmark it, re-visit it, and mention it to their friends. I know this is simple, but don’t think that because you have finally got your site to the number one spot in Google that your customers are going to love your site– they will just rebound right out of it if it’s not what they are searching for.
‘Your website is your greatest asset. More people view your webpages than anything else.’.
Co-Marketing Manager, HubSpot.
A professional SEO service in Maitland will target this area and develop a specialist SEO campaign that will allow you to both develop your brand while providing your customers with a clear next step with how to engage and buy. This idea unites many of the areas that are common to SEO; link-building, social media, audience profiles. It’s all just an issue of tactics and strategy.
When it comes to the online world, it’s important that people in Maitland still are aware of you and your business as human. This is among the best parts of mediums like social media, but it is particularly true when it concerns brand recognition. The general idea is that people would like to do business with other people, not with companies. It’s a basic connection to make when you can physically walk into a store down the road and see at a look the stock, design, professionalism, and demeanour of the store, but this is harder online.
If you are not too confident what to do here and you don’t have $20,000 to invest in an advertising agency for them to come up with a great look and feel, then apply your own common sense about what sites you like. Whether they are in your industry or not, it will help you to figure out what works. Focus on what it in fact is that you like. I don’t care how boring your product or service is, if your website is visually pleasing it will not scare your visitors away. Computers were pretty ugly and boring until Steve Jobs came along. Up to 90 % of the buying choice is influenced by style and usability.
If you concentrate on humanising your brand, while maintaining professionalism and reliability, then it gives your customers a general focus and provides a voice for your company. The three questions you should ask yourself are:.
- How well can my potential customers learn about me?
- Is my business likeable?
- Is my company considered trustworthy and reliable?
If you take these suggestions to heart and really consider growing your business in such a way that will humanise and make your Maitland business likeable and relatable then you are on a good path to excellence. There are entire areas of your SEO campaign which you can (and should) devote to growing your brand given the importance of this reputation and how it affects your Advertising impact, your Social Media campaign, therefore many other areas.
As The CEO of an SEO Agency, Internet Marketing Experts Maitland, I have found a lot of small, local businesses that have no idea where to start when it relates to growing your brand. My advice to them is always to start off slow and do your own research, There is a bunch of SEO that you can do yourself without putting in money on an agency by just undertaking some basic research into areas such as growing your brand. But remember to stay patient because these things take a while. And once you have a go, learn more and once you start to think you need to grow and do even better, that is the time to approach an SEO agency. If you want to make that step now, then, then call Internet Marketing Experts Maitland on 1300 595 013 or visit our website: www.InternetMarketingExpertsMaitland.com.au.