The Battle of the Brands
Your Website SEO Strategy in Maitland is still considerably about keywords, but there really is one matter that some agencies face when they try to optimise for certain Keywords.
A Pay Per Click or AdWords campaign will let you learn about which keywords operate well in your niche and boost your Website SEO Strategy. I recollect I think I devoted about a year stressing about one specific keyword that, despite what I did, I could not get on the 1st page of Google. The cause was simple; it was a word that falls under the category of a ‘Branded’ keyword, and Google despite all your SEO efforts will never rank a non-branded site in front of the branded sites.
For example, if you sell Yamaha Pianos in a store in Maitland, it would be fantastic if for anyone that searches for ‘Yamaha’ in Maitland your site will show up but it most likely won’t. Potentially if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will normally reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some retailer of that brand. Yamaha is a world renowned brand and for Google to put anything other than Yamaha.com at No1 would certainly be a real step backwards for a search engine. This is what I mean by branded sites.
However, I understood the magic of long tail keywords. Once I figured out that I could control all sorts of long tail searches it was easy to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my method the visits to my websites enhanced massively. So take it from me, living life in the long tail is really rewarding. Don’t forget – Your Website SEO Strategy refers to making money, not where you appear in a Google search.
If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Maitland on 1300 595 013 or visit, www.internetmarketingexpertsMaitland.com.au