Top Tips For The Greatest Email Sequences
Having worked as a sales representative for multiple tech start-ups, I can’t even begin to explain the value of sending email sequences that sell. Automated emails are fantastic because they greatly reduce the workload for a sales rep, however in today’s world, everyone can empathise with finding various email sequences lurking in their inbox everyday that just irritate us because we need to click 2 buttons to get rid of them!
Not enough business owners invest the time and initiative in crafting compelling email sequences that actually sell their product. Putting together useful email sequences is both a science and an art, and if done skillfully, can lead to superb results. Having hundreds of potential customers on an email list isn’t going to produce any income if you can’t sell your product. So, here’s 4 tips on how to craft a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very suitable when it concerns email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will inspect so if it’s not enticing enough, they merely won’t open it. Needless to say, the subject lines of an email are critical when it comes to conversion rates. Here are a number of stats which accentuates their importance:
One-third of email recipients will open an email based completely on the subject line
Approximately 70% of email recipients will ascertain if an email is spam based upon the subject line
40% of emails are opened on mobile devices first, and the regular mobile screen can only fit between four to seven words in the subject line.
The secret to impressive subject lines is solving your prospects problems in as few words as possible. For example, good subject lines include, “Common questions about university”, “Common questions about interest rates”, etc. Think of your prospects problems and target your subject lines to solve that problem succinctly. You can monitor your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
After a recipient has opened an email, it’s critical that you deliver a value proposition in the context of their problem as soon as possible. Forget beginning the email with your name and job role; you must give your recipients a good reason to continue reading the email. So, begin your email with some information they can associate with, like company news or their reaction to an event via Twitter or an online post, and then get into the value proposition in the second and third sentences.
Your value proposition should be structured like this:.
I have an idea about [problem/pain-point] and I’d love to have a minute to talk with you about [solution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.
I recently collaborated with another organisation with [positive benefit]. Is this something that would be valuable for [company name]?
It’s necessary that you get to the point swiftly and keep the content focused on the requirements of your prospect.
Tip 3 – Ditch the bland ‘Welcome Email’
If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no value or offerings? It’s essentially dead-wood and if you’re going to send a welcome email, ensure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The reality of the matter is that even an amazing first email may not get a reaction from the recipient. It’s understandable; people are busy and have priorities, so I suggest sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an exceptional follow-up email will remind them that you’re here to help them in whatever problem they have. You need to ensure that your follow-up emails also feature your value propositions, and further information that is valuable to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly advise using this application to help you with your email sequences.
The value of setting up effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many variables that you have to consider when putting together your email sequences, but this article features the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely worthwhile in seeking advice from digital marketing specialists that can assist you. Speak with the team at Internet Marketing Experts Maitland today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsmaitland.com.au.