What Are The Top Organic SEO Ranking Factors For A Website?
If you’ve just built your first website and want to know the ways in which you can increase your organic search results, then you’re certainly on the path to success. SEO is one of the most influential marketing tools simply because it allows you to get your message in front of prospective consumers that are directly searching for your products or services.
Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s extraordinarily sophisticated and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are created equally, so you can concentrate on the most influential variables that will have the biggest effect on your SERP listings.
It is essential to understand that the weight of each variable is adjusted gradually, so Google will place more priority on certain variables based on user behaviour and how Google feels it can maximise the user experience. With this being said, most of the leading organic SEO ranking aspects have been in the same position for a few years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to enhance website traffic, customer engagement, and ultimately sales.
A great priority is placed on content because Google wants to rank the most relevant websites at the top of its search results . The recent Hummingbird update helps Google to understand a website’s content structure and how this content adds value to potential consumers, so creating quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as descriptive tutorials, guides, and how-to’s is a fine start. Furthermore, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and uncovered that the top positions contain content that is about 2,400 words in length.
For over a decade now, backlinks have been one of the most vital variables in SERP listings simply because the more links there are to your website from reliable sources, the more trusted your website is regarded. The other side of the coin rings true also though, so beware not to generate links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value eventually as Google searches for new ways to evaluate websites, but for the time being, link building is still the best indicator of relevancy and authority.
- Mobile Optimisation
With more users now surfing from mobile devices than desktop computers, there has been a major shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t currently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a significant factor for mobile optimisation, so aspire to have mobile pages loaded within 2 seconds to make certain that your website is truly ‘mobile-friendly’.
- Other Technical Factors
There are lots of other technical variables that will significantly alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. Additionally, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other elements such diverse and organic backlink anchor text and less on-page advertisements and pop-ups will also enhance your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is frequently evolving, meaning that SEO techniques are constantly changing also. Despite the fact that there more than 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a seamless mobile experience. Trying to focus on all Google’s search ranking variables will prove to be unproductive, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you need any assistance in how to properly execute any of the above SEO techniques, don’t hesitate to connect with the digital marketing specialists at Internet Marketing Experts Maitland by phoning 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsmaitland.com.au